Types of Business Analytics and Their Benefits

Posted on Sep 30, 2022 in Business Analytics in Action, Customer Relationships

Types of Business Analytics and Their Benefits

Business analytics is a term that covers a broad range of data-related activities and techniques. At its core, business analytics is all about using data to improve decision-making. This can be accomplished in many different ways, depending on the specific situation and goals. Some common types of business analytics include predictive modeling, prescriptive modeling, optimization, simulation, and machine learning.

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Business Intelligence: What It Is and Why You Need It

Posted on Sep 7, 2022 in Business Analytics in Action, Consulting Services

Business Intelligence: What It Is and Why You Need It

If you’re running a business, large or small, you need to be aware of the concept of business intelligence. Simply put, business intelligence (BI) is a way to use data and analytics to make better decisions. By harnessing the power of BI, you can gain insights into your customers, your competitors, and your own business operations.

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